It’s common knowledge in the medical community that people aren’t good at taking their medicine. Whether it has been prescribed by a doctor or not, whether it’s treating...
One of the most important markets that Phoenix software will be applicable to is the fitness and weight-loss industry. There are literally millions of people in America who are trying to...
Tracking Supplementation Habit...1
Weightloss 2.0: What Works and...2
Fitness Research: Can Technolo...3
It’s common knowledge in the medical community that people aren’t good at taking their medicine. Whether it has been prescribed by a doctor or not, whether it’s treating a serious condition or something minor, whether the medication is short-term or long, people just don’t take pills with consistency.
This proves to be a huge problem for anyone who either needs to take their meds, or for those who are working towards a specified goal and depend on the help of certain medication or supplementation to get there. That is one of the features we’re working on building into our first software platform. We are working closely with doctors, sports medicine practitioners, dietitians, pharmacists, and others in the health field to learn what is required to drastically improve compliance.
Yes, there are pieces of software that are designed to help people remember to take their pills. In fact, a simple reminder on a computer or smartphone can certainly help increase compliance and improve results. But, our studies have shown that no existing solutions offer an acceptable, consistent result.
In 2014 we ran a study that included 34 adults between the ages of 32-68. All of them were required by doctors to take at least 2 medications each day. We split the group into 3: 1/3 received no support or reminders about their medication, while the second third got a morning reminder via text message each day, and the final group got a reminder for each instance that they were supposed to take a pill.
The results were pretty interesting…
None of the participants complied with their doctor’s orders more than 82% of the time during the 12-week study. This means that even the best participant (who got 3 reminders each day) still neglected to follow orders 18% of the time! This is a very scary finding and is one that proves the system is still broken for most, if not all, people who are supposed to be taking daily supplements or medication.
How Can We Improve?
The obvious question becomes, “Is there anything that can be done to increase compliance to 100%, or close to it?” That is exactly what we are trying to answer with the new Phoenix software (scheduled for release later this year). And this is just one of the features, in addition to many others that will help people improve their health and improve the quality of their lives!
Stay tuned!Read More
One of the most important markets that Phoenix software will be applicable to is the fitness and weight-loss industry. There are literally millions of people in America who are trying to lose weight right now but can’t do it. Why can’t they make it work?
The formula for maintaining a healthy weight is, for the most part, not rocket-science. Eating healthy, balanced meals, exercising daily, sleeping enough each night, and finding ways to de-stress are the main components of weight-loss. So, since the method is not the missing piece, it only makes sense that complying to this method is the real struggle.
A Case Study in Compliance
Our research team recently worked with a group of women who were all looking to lose at least 20lbs of excess weight. They had all been dieting for at least 5 years and they had all seen very little positive change. Were they lazy? Did they lack willpower? Or maybe they were just genetically predisposed to being overweight?
They all had the same problem: They could not comply to even the simplest weight-loss recommendations for a single week. In our research we asked them to prepare for a new diet plan by detoxing their bodies. They were given 2 instructions to follow:
#1. Take 3 cleansing pills each day
#2. Wear detoxifying foot pads to bed each night
Not surprisingly, not a single participant completed both those tasks each day for 7 consecutive days. More interesting was their individual responses. They all believed that detoxing their bodies would be beneficial to their health and would aid in weightloss. They also believed that the 2 tasks they were given were easy to do and offered very little in the way of obstacles. But, they still had a very hard time adjusting their usual routines to adopt a new habit.
Phoenix’s Weightloss Solution
If you’re reading this post then you likely know that we are building some pretty innovative software that will make compliance a much easier task for people like the women in our test group. Contact us if you and/or your organization would like to be part of our launch. We are looking for a few select partners to be the first adopters!Read More
Wearable fitness gadgets are all the rage in consumer markets right now. Now, these $100 devices, while they claim to do much of the tracking that we provide at Phoenix, are not really aiming to provide the same results. These devices are meant for rough estimations of movement that can be used to approximate the number of calories a person may burn in a day.
But do they work?
Here’s an interesting consumer video looking at that very question:
It seems like the low-end consumer technology still has a ways to go, but this doesn’t mean that people aren’t motivated by using it. Even if the data is not 100% accurate, having even as estimation of movement may be enough to motivate some people to do a little more activity than they would have with no tracking device at all.
Want more information about our upcoming product release? (one that will be MUCH more accurate than anything currently on the market!) Contact us.Read More